getstumped

Here is a fact.

The Google founders conversation about climate change and eradicating poverty has around 2000 views in Youtube so far since it was posted couple of months ago.

Roughly around the same time a 22 year old girl from Louisiana, US posted a video ’bout how to get most out of xxx… kind of sex education video and this has got around 34 million views so far in youtube..

The takeaway from this fact is that people are so much worried about their daily issues than to worry about something that is supposed to occur in a decade time. As much as global warming is real, it is also a real fact that it would need contribution from every single individual to make the change that we are looking for. And we cannot get there until there is a human emotional need surrounding it. But how can we make the world understand that global warming too should be part of their top priority issues that needs their care.

The answer would simply be Marketing. Marketing the idea of global warming. Marketing the idea that you and I can change the world. Marketing the idea that you and I can be what Guy Kawasaki is for Apple. We can be the evangelists of global warming to make this world a better place. There is something more we can do…

1. Placing ads / campaigning in every blog that is around and that is to be around to send the message of global warming (.. Blogger and Wordpress should have these by default in all their themes and I am looking for some in my blog. Infact this kind of campaign should be first done in Google homepage. With its 400 million hits a month, it can have a bigger impact.)

2. All television networks and radio stations should atleast devote 10-15 minutes a day to spread the message. They can help the society in this way too. All magazines and newspapers should also follow this.

3. All superstores and grocery stores, franchises should take this message to their customers in every way they can (.. I know they are already doing it, but it still has to go a long way)

4. We have to find a way that scales individual’s effort on global warming and award them (.. I am not sure if we already have them somewhere and I am not talking about awarding groups here but a layman’s embarkment for a good future).

Others, which our common sense dictates..

As much as we care about our children’s future in this Universe, we should also care about the Universe’s future too. Let us take care while we can.

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In brief, here is what it is (Source - Wikipedia).

“A carbon tax is a tax on emissions of carbon dioxide and other greenhouse gases.” The full text can be found here.

So if you are using any of the fossil fuels which in the process of combustion forms carbon di-oxide, then you will be taxed to the amount of carbon di-oxide that you emit into the atmosphere. The idea behind this kind of taxation system is that the industries that still uses these fossil fuels will start thinking about the alternative fuels that don’t pollute our universe. The problem with this kind of system is that (which I believe) it will take lot more years to achieve the goals that is expected out of the system and implementing this kind of system in less energy conscious countries (which is many) ranges from very  difficult to highly unlikely. Unless the whole world tunes for this cause, we are not going see any good results.

So what can we do?
We need to increase the scalability of the reach of this message to the millions thru Internet. It is the ultimate message protocol we have that can reach billions. It has to be a movement something like Pangea day.

Can we start one?

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I am sure you would have heard about Global Warming in a way or other and I believe you understand the problems we face if we are to allow it to happen. Unfortunately this is not going to wait for our next generation but we will be feeling the impact starting in a decade or two.

Last year the Nobel Peace prize was awarded to people who made an impact by spreading the idea of Global warming. This act alone explains how serious the consequences are going to be if we are not doing enough.

The latest UK report published couple of days ago has warned that this could lead to a 3rd world war.

Here is the latest video from Al Gore which he presented in TED 2008 earlier this year. The universe is getting hot more faster than it was predicted last time. We are getting fried faster, people.

I believe one individual alone cannot make this world a better place. It has to be a movement combining countries and cultures. I am doing that (..atleast to an extent) in my small world.

Are you?

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